понедельник, 30 декабря 2013 г.

Tucson Fuel Cell: The Next Generation Electric Vehicle | Hyundai Like Sunday

Tucson Fuel Cell: The Next Generation Electric Vehicle | Hyundai Like Sunday


Tucson Fuel Cell: The Next Generation Electric Vehicle

Every once in a while, it can feel like you’re at ground zero, at the launch of a new era. These past few weeks, after big hydrogen fuel cell announcements by Toyota, Honda and Hyundai in Tokyo and Los Angeles, we could definitely feel this was a critical inflection point for an industry that has relied on internal combustion power for more than a century. While battery electric vehicle (BEV) technology continues to improve and provides a viable alternative for some, its range and inherent slow-charge limitations means it will only meet the needs of a distinct subset of car buyers.
Hydrogen fuel cells promise something more. They are, in effect, the “Next Generation” of electric vehicles, with both the range and fast-fill characteristics of today’s internal combustion engine (ICE), and the zero-emission advantages of BEVs. At Hyundai, we believe ICE, BEV, and hydrogen Fuel Cell Electric Vehicle (FCEV) propulsion technologies will continue to co-exist for some time, meeting different buyer needs. But if you believe our fleet must evolve to become less dependent on petroleum-based fuels, and if you believe consumers want vehicles that provide fast-fill and long range, then you have to believe, as we do, that FCEVs will become a significant and growing part of our automotive future.
So what about Hyundai’s big announcement at the L.A. Auto Show? Well, we announced the future begins this coming spring, with the launch of the first mass-produced, federally-certified hydrogen FCEV, the 2015 Hyundai Tucson Fuel Cell electric vehicle. For just $499/month and $2,999 down, including valet maintenance and all the hydrogen you can use, consumers in most of Los Angeles and Orange County can put the future in their driveway, while enjoying HOV lane access and a $2,500 Clean Vehicle Rebate. Response to our LA show announcement has been great, with over 18,000 website hits and over 2,000 hand-raiser requests coming through https://www.hyundaiusa.com/tucsonfuelcell and our auto show exhibit. We’ll be sorting through these strong demand signals and announcing more details of our go-to-market strategy in the weeks ahead. One thing is for sure though – we want our first Tucson Fuel Cell customers to have great experiences, so we’ll ensure these early adopters live in zip codes with easy access to hydrogen infrastructure. While this will limit initial sales (e.g., we sell about 1,300 ICE Tucsons per year in these zip codes), we are less interested in high sales volume in the first few years of this technology than we are in absolutely delighting the first owners of the Next Generation of Electric Vehicles. This is a marathon, not a sprint, and while we want to lead the pack with a strong FCEV start, we’ll be pacing ourselves to the infrastructure that is being developed in parallel with our launch.

One of the big surprises for me personally has been the level of passion and advocacy in the debate between BEV and FCEV enthusiasts – be they blog commenters, journalists, and even automotive executives. With Hyundai having significant development efforts on both sides of the table (we’ll have a BEV in the near future, too), we are in a more neutral position here, with a focus on providing the best ZEV (zero-emission vehicle) solutions for the whole spectrum of customer needs. Our ZEV development expenses, both BEV and FCEV, total hundreds of millions of dollars over the past several years. These are R&D investments in the future of zero-emission personal mobility. They are not marketing expenditures. But like all new things, these investments, and the strategies and products that come from them, require conversation and debate to reach a better common understanding. Here, we aim to push that dialogue a few steps forward.
Recently, I had the opportunity to spend time with some of the deans of the green car journalist field. I asked what they saw as the key battlegrounds of this debate. They shared three canons of BEV advocacy:
  1. BEVs have a Well-to-Wheel (WTW) Greenhouse Gas (GHG) advantage over FCEVs
  2. Hydrogen infrastructure is a fundamental barrier to FCEV adoption
  3. Slow-charge times are balanced by the fact that BEV owners enjoy the convenience of recharging at home, something that FCEVs can’t do
Let me share Hyundai’s point-of-view on each of these:
1. BEVs have a Well-to-Wheel GHG advantage over FCEVs
While there likely will be healthy debate on this topic for years to come, the latest study comes from  the Advanced Power and Energy Program, at the University of California at Irvine. They find that BEVs and FCEVs have comparable GHG outputs. Taking into account GHG emissions at every stage (including feedstock, production, transmission and consumption), FCEV GHG emissions are comparable to BEV GHG emissions. BEV has a small advantage in California based on the cleaner grid here, while FCEV has a small advantage on a national basis. Importantly, both BEV and FCEV solutions deliver more efficient total GHG outputs than any other configuration, include high-mpg ICE vehicles, natural gas variants, HEVs and PHEVs.
Source: University of California, Irvine – Advanced Power and Energy Program
http://www.apep.uci.edu/3/Research/pdf/SustainableTransportation/WTW_vehicle_greenhouse_gases_Public.pdf
2. Hydrogen infrastructure is a fundamental barrier to FCEV adoption
Lack of sufficient hydrogen infrastructure has certainly been a barrier to FCEV adoption. What’s different now are the many approved programs and significant financial commitments from national and local governments around the globe. In Europe, Germany’s H2 Mobility has set up a specific action plan for the construction of 100 hydrogen stations in the next four years, and 400 stations by 2023. Here in California, in support of the state’s ZEV action plan, the legislature has allocated $20 million annually for the development of 100 public hydrogen stations (9 stations are currently open, another 17 stations are already under development). In addition, the H2USA partnership, bringing together private and public perspectives and kicked-off by the U.S. Department of Energy, is defining the best way to build a national refueling infrastructure. Yes, today’s hydrogen infrastructure solutions are regional – but over the next several years, more accessible hydrogen refueling will expand to over 35 million Californians and 80 million Germans. Keep in mind, today’s convenient ICE refueling infrastructure was practically non-existent back when internal combustion engines began to gain momentum in the BEV/ICE market more than a century ago. Again, this is a marathon not a sprint, but the foundation for a global hydrogen refueling infrastructure is being laid now, and it’s exciting for us at Hyundai to be playing a role that will help catalyze that development.
3. Slow-charge times are balanced by the fact that BEV owners enjoy the convenience of recharging at home, something that FCEVs can’t do
There’s an undeniable delight for some in the joy of plugging in their car when they get home at night, knowing it will be charged in the morning and able to deliver the requirements of a daily commute. But what about the many who don’t have a garage or access to overnight charging? And what about those situations that take the driver away from home? And how to build a national infrastructure of away-from-home charging in which charging vehicles must occupy a single physical space for long periods of time? For more folks, we think, there is a deep sense of security, taken for granted by most, that comes with the type of refueling infrastructure provided for ICE vehicles. Today, refueling times are quick, and locations abundant. For most, it’s a weekly task of five-to-ten minutes duration. For those in areas where a hydrogen infrastructure is established and growing, such as Southern California where we will launch Tucson Fuel Cell, FCEVs will deliver this type of security, and with a range of up to 300 miles and growing H2-fill locations, liberation from the sort of range anxiety many BEV owners experience. And for those BEV enthusiasts who highly value at-home charging and whose usage patterns don’t require ICE or FCEV range capability, the good news is that there certainly will be a growing selection of plug-in options, including those from Hyundai.
So that’s our take on a complex situation. Look, we realize there’s still plenty of room for conversation and debate here. But the new news is, while we’re having this debate, there’s a new alternative available – the $499/month Hyundai Tucson Fuel Cell electric vehicle. If you’re open to new ideas and choice, that’s something to celebrate, no matter what your perspective might be. We’re hoping the consumer interest we’re seeing already will help spark additional action among private companies and state and local governments, to expedite infrastructure deployment. We also expect other auto companies to bring learning-curve cost efficiencies to market even faster, perhaps spurred on in some fashion by our Tucson Fuel Cell. That’s how all of this is supposed to work. And here’s the best part – the winner is all of us, because more competition and choice make things better for everyone. Thanks for listening to our point-of-view on ZEVs. It’s an exciting time, and I’m looking forward to sharing more of our strategy and our progress with you in the new year.
John Krafcik

Fuel Cell Technologies Office: Market Analysis Reports

Fuel Cell Technologies Office: Market Analysis Reports

Market Analysis Reports

Reports about fuel cell and hydrogen technology market analysis are provided in these publication categories:

Fuel Cell Technologies Office Market Reports

2012 Fuel Cell Technologies Market ReportPDF—This report describes data compiled in 2013 on trends in the fuel cell industry for 2012 with some comparison to previous years. (October 2013).
2011 Fuel Cell Technologies Market ReportPDF—This report describes data compiled in 2012 on trends in the fuel cell industry for 2011 with some comparison to previous years. (July 2012).
2010 Fuel Cell Technologies Market ReportPDF—This report describes data compiled in 2011 on trends in the fuel cell industry for 2010 with some comparison to previous years. (June 2011).
2009 Fuel Cell Technologies Market ReportPDF—This report describes data compiled in 2010 on trends in the fuel cell industry for 2009 with some comparison to previous years. (November 2010).
2008 Fuel Cell Technologies Market ReportPDF—This report describes data compiled in 2009 on trends in the fuel cell industry for 2008 with some comparison to previous years. (July 2010).
2007 Fuel Cell Technologies Market ReportPDF—This report describes data compiled in 2008 on trends in the fuel cell industry for 2007 with some comparison to two previous years. (July 2009).

Pathways to Commercial Success

2013 Pathways to Commercial Success: Technologies and Products Supported by the Fuel Cell Technologies OfficePDF—This FY 2013 report updates the results of an effort to identify and characterize commercial and near-commercial (emerging) technologies and products that benefited from the support of the Fuel Cell Technologies Office and its predecessor programs within DOE's Office of Energy Efficiency and Renewable Energy. (September 2013).
2012 Pathways to Commercial Success: Technologies and Products Supported by the Fuel Cell Technologies OfficePDF—This FY 2012 report updates the results of an effort to identify and characterize commercial and near-commercial (emerging) technologies and products that benefited from the support of the Fuel Cell Technologies Office and its predecessor programs within DOE's Office of Energy Efficiency and Renewable Energy. (September 2012).
2011 Pathways to Commercial Success: Technologies and Products Supported by the Fuel Cell Technologies OfficePDF—This FY 2011 report updates the results of an effort to identify and characterize commercial and near-commercial (emerging) technologies and products that benefited from the support of the Fuel Cell Technologies Office and its predecessor programs within DOE's Office of Energy Efficiency and Renewable Energy. (September 2011).
2010 Pathways to Commercial Success: Technologies and Products Supported by the Fuel Cell Technologies OfficePDF—This FY 2010 report updates the results of an effort to identify and characterize commercial and near-commercial (emerging) technologies and products that benefited from the support of the Fuel Cell Technologies Office and its predecessor programs within DOE's Office of Energy Efficiency and Renewable Energy. (August 2010).
2009 Pathways to Commercial Success: Technologies and Products Supported by the Hydrogen, Fuel Cells and Infrastructure Technologies ProgramPDF—This report documents the results of an effort to identify and characterize commercial and near-commercial (emerging) technologies and products that benefited from the support of the Hydrogen, Fuel Cells and Infrastructure Technologies Program and its predecessor programs within DOE's Office of Energy Efficiency and Renewable Energy. (August 2009).

Business Case for Fuel Cells

The Business Case for Fuel Cells 2012: America's Partner in PowerPDF—This report, compiled by Fuel Cells 2000 with support from the Fuel Cell Technologies Office, profiles a select group of nationally recognizable companies and corporations that are deploying or demonstrating fuel cells. These businesses are taking advantage of a fuel cell's unique benefits, especially for powering lift trucks and providing combined heat and power to their stores and administrative offices. (December 2012).
The Business Case for Fuel Cells 2011: Energizing America's Top CompaniesPDF—This report was developed by Fuel Cells 2000 with support from the Fuel Cell Technologies program. The report profiles nationally recognizable companies and corporations that are deploying or demonstrating fuel cells for powering forklifts and providing combined heat and power to their stores and headquarters. (November 2011).
The Business Case for Fuel Cells: Why Top Companies are Purchasing Fuel Cells TodayPDF—This report was developed by Fuel Cells 2000 with support from the Fuel Cell Technologies program. The report profiles companies and corporations that are deploying or demonstrating fuel cells for power in warehouses, stores, manufacturing facilities, hotels, and telecommunications sites. (September 2010).

State of the States

State of the States: Fuel Cells in America 2013PDF—This report, written by Fuel Cells 2000 and partially funded by the U.S. Department of Energy's Fuel Cell Technologies Office, continues to build on the April 2010 State of the States report that provided a snapshot of fuel cell and hydrogen activity in the 50 states and District of Columbia. This update report provides more details on the progress and activities that happened since the third report, issued in August 2012. Details reported for each state include new policies and funding, recent and planned fuel cell and hydrogen installations, and recent activity by state industry and universities. (October 2013).
State of the States: Fuel Cells in America 2012PDF—This report, written by Fuel Cells 2000 and partially funded by the U.S. Department of Energy's Fuel Cell Technologies Office, continues to build on the April 2010 State of the States report that provided a snapshot of fuel cell and hydrogen activity in the 50 states and District of Columbia. This update report provides more details on the progress and activities that happened since the second report, issued in June 2011. Details reported for each state include new policies and funding, recent and planned fuel cell and hydrogen installations, and recent activity by state industry and universities. (August 2012).
State of the States: Fuel Cells in America 2011PDF—This report, written by Fuel Cells 2000 and partially funded by the U.S. Department of Energy's Fuel Cell Technologies Office, builds on the April 2010 State of the States report that provided a snapshot of fuel cell and hydrogen activity in the 50 states and District of Columbia. This update report provides more detail on the progress and activities that happened since the first report. Details reported for each state include new policies and funding, recent and planned fuel cell and hydrogen installations, and recent activity by state industry and universities. (June 2011).
State of the States: Fuel Cells in AmericaPDF—This report, written by Fuel Cells 2000 and partially funded by the U.S. Department of Energy's Fuel Cell Technologies Office, provides a snapshot of fuel cell and hydrogen activity in the 50 states and District of Columbia. It features the top five fuel cell states (in alphabetical order): California, Connecticut, New York, Ohio, and South Carolina. State activities reported include supportive fuel cell and hydrogen policies, installations and demonstrations, road maps, and level of activism. (2010).

General

Status and Outlook for the U.S. Non-Automotive Fuel Cell Industry: Impacts of Government Policies and Assessment of Future OpportunitiesPDF—This report prepared by Oak Ridge National Laboratory examines the progress that has been made in U.S. non-automotive fuel cell manufacturing in recent years, how fuel cell manufacturers are competing with established technologies in these markets, the role that policies have played in the early development of the U.S. fuel cell industry, and the potential for a sustainable U.S. fuel cell industry. (May 2011).
2010 Hydrogen and Fuel Cell Global Commercialization Development UpdatePDF—This report outlines the role hydrogen and fuel cells can play in a portfolio of technology options available to address the energy-related challenges faced by nations around the world. It offers examples of real-world hydrogen and fuel cell applications and the progress of the technologies, including government policies that increase technology development and commercialization. (November 2010).
Identification and Characterization of Near-Term Direct Hydrogen Proton Exchange Membrane Fuel Cell MarketsPDF—This document provides information about the near-term markets for proton exchange membrane fuel cells with a focus on power supplies for forklifts and backup power for telecommunications and emergency response radio towers. Developed for the U.S. Department of Energy by Battelle Memorial Institute. (April 2007)
The Fuel Cell Vehicle Survey 2003—Provides a snapshot of the global fuel cell market as it existed at the end of 2003. It summarizes the efforts of governments and industries to develop and demonstrate fuel cell vehicles. This large document is divided into smaller PDFs to make downloading easier. (Breakthrough Technologies Institute, February 2004).